About Us

We’re Mabel’s Labels, award-winning creators of high quality labels for the stuff kids lose! ® As four moms frustrated by our children’s belongings leaving home, never to return, we decided to create the very best personalized, waterproof name labels and tags possible. Since our start in 2003, we’ve continued to build on this commitment to excellence and our growing line now features child safety products, household labels and seasonal items. We sell worldwide through our website and across N. America via fundraisers at schools, daycares, camps and other organizations. Select products in our Write Away!™ line are available at Canadian Walmart stores and, in the US, at Target.

Awards and recognition for our mom-owned business include the 2007 SavvyMom “Mom Entrepreneur of the Year”, “Best Product” from Baby Gizmo, iParenting and PTPA Media, and a 2009 Royal Bank of Canada Women Entrepreneur Award. In 2012, we ranked #27 in the PROFIT/Chatelaine W100 and were selected for a special magazine profile. We’ve been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post, People.com, Forbes.com and countless blogs and websites. As sought-after experts on social media, we’re listed on Inc.com’s list of ‘20 Awesome Facebook Fan Pages’ and Hubspot’s ‘The 15 Best Facebook Pages You’ve Ever Seen’. Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon.

We’re passionate about who we are and what we do. Put simply, Mabel’s Labels is committed to providing the very best labels and customer service in the marketplace. We guarantee it!

Julie Cole, Julie Ellis, Cynthia Esp, Tricia Mumby.